GEAR4 markets a range of consumer technology accessories for iPods and other digital devices. Espresso Communications was appointed to launch GEAR4 in Australia and manage an ongoing product review program.

With the availability of the GEAR4 BluPhones, a new wireless Bluetooth headset, Espresso Communications was tasked with conceptualising and co-ordinating a media launch in Sydney. Technology and lifestyle journalists invited to the “Next Evolution of Sound” event received their invitation in a bag with a range of common household and stationery items such as pipe cleaners, styrofoam cups and glitter with instructions to produce the most creative pair of headphones and to bring it along to win a prize. You can see one of the winning entries above.

The event attracted nearly 20 key journalists from all major publications and some stunning headphone entries from journalists attending the event. This activity has resulted in ongoing coverage in a number of outlets such as the Australian Financial Review, CNET Australia and SmartHouse News.