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PushStart – Media relations 101 for startups

Posted by Hao on Feb 3, 2012 in Blog | 1 comment PushStart – Media relations 101 for startups When you think about startups, you think of companies like Google or Twitter, billion dollar IPOs and a team of coders typing furiously away into the night fuelled by Red Bull and a single vision. Unfortunately many budding companies don’t survive; a disappointing reality due to many factors. Perhaps the product or service was before its time,...
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Have an Espresso Christmas!

Posted by Hao on Dec 22, 2011 in Blog | 1 comment Seasons greetings from the Espresso Communications team. Wishing you a merry Christmas season, hope you all enjoy a relaxing holiday with family and friends. Just as a friendly reminder, our office will be shut from the 22nd of December 2011 until the 3rd of January 2012. We look forward to kicking off the New Year with a bang. Happy holidays!
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PR 101: Don’t believe the hype

Posted by Hao on Nov 29, 2011 in Blog | 2 comments Champagne Fridays, yoga Tuesdays, 80s dress up, karaoke, roller-skating while eating sushi… “What do you do again?” “Isn’t it obvious? I’m in PR.” Well it’s now been a month that I’ve worked at Espresso Communications and what an eye-opener it’s been. After getting the internship offer from Corrie McLeod, I got ready to put all my academic PR skills to use. How quickly that...
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Rolling back to the 80s – The Espresso Client Christmas Party

Posted by Laura on Nov 25, 2011 in Blog | 0 comments Christmas parties always conjure up that slight feeling of trepidation. Even though you want to get glammed up and party with your friends in the industry, there will, at some stage during the proceedings, be some tedious Shop conversations;  the inevitable warm, acid wine;  and an empty dance floor for most of the evening, filled eventually by someone debuting 6 inch heels staggering onto it...
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Friends, Romans, countrymen, lend me your ears

Posted by Grace on Oct 27, 2011 in Blog | 0 comments “Do you listen to reply or listen to understand?” is the question the Espresso team were asked last month as we sat in the Old Leura Barn, tucked away in the heart of the Blue Mountains.  We were at our first-ever Espresso offsite and Anni and Priscilla of Anniinc were taking us through a half-day session about quality communication (more about the offsite can be read in Corrie’s post...
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