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| HOME > NEWS > ESPRESSO > ESPRESSO COMMUNICATIONS LAUNCHES SOCIAL MEDIA PRACTICE AND RESOURCE CENTRE |
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| ESPRESSO COMMUNICATIONS LAUNCHES SOCIAL MEDIA PRACTICE AND RESOURCE CENTRE |
| News Summary |
| 16 August 2007 |
Espresso Communications, a full service public relations consultancy and GlobalFluency Partner Agency, today announced the launch of its social media practice along with an Australian social media resource centre featuring blogs and podcasts published by technology journalists and professionals.
Over 100 journalist blogs, podcasts and blogs by IT industry professionals have been researched and indexed on the website www.espressocomms.com.au. Corrie McLeod, Managing Director of Espresso Communications said, “Social media has redefined the way we communicate with our stakeholders and this needs to be part of any outreach strategy. We are looking at ways to create direct relationships between companies and individuals in order to deliver unfiltered messages through vehicles like blogs, podcasts and social networking platforms.”
“Espresso Communications has developed the social media resource centre for communication professionals who have an interest in tracking conversations around technology issues and what is being said about their brands. Social media was built in the spirit of sharing as a community so we’ve made this available on del.icio.us for everyone to suggest and share sites that are relevant.”
Key highlights on the social media scene in Australia include:
- There is almost an equal number of freelancers versus in-house journalists publishing blogs;
- In the past seven days, the most active blogs and podcasts have been Techblorge, Gizmag, Frankarr, I Started Something and ITRadio;
- Microsoft, Apple, Mac and Google are the most frequently mentioned brands on blogs.
In addition to its public relations consultancy services, Espresso Communications has launched its social media practice to assist companies with:
- Social media strategy
- Social media release development and distribution
- Social media monitoring
- Blogs and blog relations
- Podcasting
Founded in 2004, Espresso Communications represents a range of clients in the consumer and enterprise technology industries ranging from start-ups to global brands. |
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| For further information, please contact |
Corrie McLeod
Espresso Communications
corrie@espressocomms.com.au |
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Sally Robinson
Espresso Communications
sally@espressocomms.com.au |
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Helen Smith
Espresso Communications
helen@espressocomms.com.au |
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About Espresso Communications
Founded in 2004, Espresso Communications is a full-service public relations consultancy which prides itself in bringing a distinct flavour to the way our clients communicate with its stakeholders.
About Globalfluency
GlobalFluency is a tightly integrated alliance of "like-minded" independent technology marketing and public relations firms delivering strategic cross-border communications services in the Americas, Europe, Asia-Pacific, Africa and the Middle East. Founded and managed by Silicon Valley-based Neale-May & Partners, GlobalFluency consists of 41 agencies employing over 800 professionals in 120 offices in nearly 70 countries. Together, these firms represent more than $60 million in billings from scores of clients across all information technology, communications, systems integration, electronics, infrastructure, and Internet service sectors. GlobalFluency specializes in market demand generation, localized multi-channel communications, affinity group management, conversational marketing, global intelligence, and authority leadership programs for international companies. (For more, please see: www.globalfluency.com). |
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