Sport-focused social networking platform provider, 3eep Pty Ltd, and the iPRIME/iGWN network of ‘hyper local’ websites that serve regional Australia, today announced an expanded partnership with SportsPassion.
Through this new content syndication and advertising sales representation agreement for SportsPassion, 3eep and iPRIME/iGWN will work even more closely to deliver a suite of services to local sports enthusiasts, players, teams and parents in regional Australia.
SportsPassion is Australia’s leading community sports-focused social networking service. It provides simple administrative tools to ease the burden of volunteer team administrators and enables members to create and share their own local sports content, such as team notices, match reports, discussion forums, photos, and videos.
iPRIME and iGWN sites will now publish SportsPassion local sports content on their networks, expanding the audience for local sports teams and providing deeper engagement opportunities for fans.
SportsPassion will benefit from the strength of Prime’s integrated sales and marketing platform to help advertisers and their brands access sporting communities on SportsPassion.
Rob Antulov, 3eep co-founder and CEO, values the role iPRIME and iGWN have played in developing the SportsPassion service. “iPRIME have long shared our vision that local communities in regional Australia need services that are specific to their requirements. By partnering with iPRIME and iGWN we can more effectively reach into these communities, and provide targeted opportunities for to brands that are eager to engage in more relevant conversation with local sports participants.”
Nick Gonios, SportsPassion’s Director of Community Development, stated: “SportsPassion is excited about this partnership as it will be a fantastic way for iPRIME, iGWN and SportsPassion to work together in regional Australia to improve team communication and share those great sporting moments both on and off field. This will accelerate the expansion of SportsPassion’s presence into regional communities.”
Tony Surtees, Director of iPRIME, said: “Social networking is an important way to communicate with regional Australia, and sport is a powerful and uniting force. Our expanded partnership enhances iPRIME and iGWN’s relevance among regional sporting communities and leverages the strengths of both parties.”
Ross Howarth, General Manager – Seven Affiliate Sales, added: “This deal strengthens iPRIME and iGWN’s ability to drill down into local communities, dramatically increasing audience engagement and creating unprecedented opportunities for brands to communicate with those highly engaged audiences.”
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About 3eep
3eep Pty Ltd is a social media enterprise which is building a global network of sports-oriented online communities. 3eep is based in Sydney, Australia. 3eep delivers a social media platform called SportsPassion, for sports enthusiasts, players, teams and parents. SportsPassion enables local sporting teams and associations to share their sporting passions through photos, videos and stories and allows them to better organise with calendaring, event and team management tools. 3eep offers highly targeted advertising and sponsorship opportunities to its global partners who have an interest in reaching and engaging with local sporting communities.
www.3eep.com
iPrime
The network of 30 iPRIME and 15 iGWN highly localised websites serve key population centres within PRIME and GWN’s television licence areas delivering unique, ‘hyper local’ content with a focus on news, weather and entertainment. These businesses are subsidiaries of the listed Prime Media Group. |
